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The Base of the Cone.
Feeding off the Scottish sense of humour.
AI wrote a deeply moving and captivating paragraph here..... It was a pile of shite, so, we thought we would fix that and go aff the top of our Cone. This all started as a bit of a joke and spiralled into a full fledged idea for a new clothing brand.
As we watched the Tartan Army take over Boston and Miami at the World Cup 2026, we saw an opportunity to get involved! Originally a cone hat was created with the idea of adding a new element to the Tartan Army uniform. A uniquely comical piece of kit, wholeheartedly playing off the popularity of Scotland's connection to the bizarre object....the traffic cone.
As news seeming spread internationally, the traffic cone became synonymous with Scotland almost overnight. From the silly cone hat roots, the logo was born. it started as a basic cone (kind of modelled after a certain media player logo) a wee face was added and a very simple design with a cute face was created.
